Many apartment managers think that prospective tenants will only consider a place for rent if offered a good deal. According to Rentping Media, however, this is certainly not true: “First, 42% of consumers don’t care about leasing incentives. Second, if you make your community stand out during the user’s first interactions with you online, then you can engage them before they’re focusing too much on price.”
In other words, highlighting the features of your community online can go a long way in enticing prospective tenants. Unique features are something that is better seen than read about, making video marketing the way to go to market apartments for rent in Kansas City.
The rationale behind this is that people consider video tours to be more legitimate and real than statements or reviews. Videos are also an opportunity for landlords and apartment managers to show off the newest additions to their properties, which can be considered as proof of their commitment to provide the best living standards possible.
However, an amateurishly made video may only defeat the purpose, and can even potentially turn off prospects. Thankfully, seasoned rental marketing companies, like LeasingKC, can provide professionally made and engaging videos that will take clients on a satisfying visual tour.
Videos are invaluable for a number of reasons. First, they’re more convenient for consumers since they essentially contain all the necessary information about an apartment or house for rent. This is especially important if the prospective tenants only have a limited amount of time in doing their search for appropriate property listings.
Second, videos tend to attract a larger audience, particularly since practically everyone can access the Internet at any time. Even non-Kansas City residents, particularly those who are looking to moving into the city, can learn a lot about attractive Kansas City apartments for rent from marketing videos.
Viewers not only from nearby counties, like Jackson, Clay, and Classe, but from all over Missouri and other states also get the chance to conveniently shop for a Kansas City apartment from the comforts of their homes. As studies have shown, many prospects are attracted to a property’s appearance and amenities first and foremost, while incentives take a back seat. This makes a well-made video an effective tool in rental marketing.
(Source: Apartment Marketing and Local Competition, Rentping Media, February 19, 2014)