Listing apartments for rent in Kansas City can sometimes be a waiting game that can literally last for months at a time. This puts property owners in a very bad position. With each month that their property sits unrented, upkeep costs accumulate, and all the while no money is being made to cover expenditures for taxes, legal fees, administrative charges, and insurance premiums.
In order to attract renters, effective marketing is key. For starters, getting the property listed on the right marketing channels can help. On the Internet, sites devoted entirely to listing rental properties, like Leasing KC, can help you target the specific segment of the market interested in renting or leasing a residence rather than buying it.
However, even on such websites, competition for attention is stiff, and getting your property noticed can be difficult. A great set of pictures can help tremendously to market the house to prospective renters, but, as an article on Reel SEO reveals, video can also be used to give your marketing efforts that much-needed advantage.
Citing a survey conducted by the online video creation website Animoto, the article discusses the effectiveness of video as an online marketing tool. It notes data showing that roughly three-fourths of the survey participants were more likely to buy a product or sign up for a service if they watched a branded video explaining the product. It also showed that 96% of the sampled group found videos useful when making purchasing decisions, and 87% found business videos helpful when conducting further research into a company’s services or products.
While the survey data did not target the rental properties industry, it still has implications for property owners who are looking for ways to efficiently market their properties and reduce their vacancy rates. Videos can provide a more thorough overview of the property than photos can. Taking this into account, renters are more likely to inquire and potentially commit to a rental that has been advertised with a video walkthrough.
This marketing strategy is already being implemented by some online sites that list homes for rent in Kansas City, Leasing KC being one notable example.
(Source: 73% of Consumers More Likely to Make a Purchase After Watching a Video [Report], Reel SEO, March 13, 2014)