5 Effective Ways to Improve Your Lead to Lease Conversion
Getting new leads is always exciting, but if you aren’t converting your leads to leases, then you may want to rethink your strategy. While the process may seem difficult, our apartment marketing experts at LeasingKC have found that consistency, excellent customer service, and effectively showcasing your property can make a world of difference.
1. Understand lead-to-lease conversion standards
To be 100% honest here, you won’t know how you’re doing if you don’t know your current conversion rate. The lead to lease process won’t be as effective if you don’t know where your issues lie, and the only way to do so is by discovering you have one. So before you go any further, make sure you pull some numbers to see where you stand.
Ideally, you want your lead-to-lease conversion rate to average at around 12% or more. If you have any questions on how to get there, our independent leasing agents at LeasingKC can help.
2. Provide unmatched customer service
How you treat prospective renters will play a huge role in their decision to sign a lease. If they feel like they received poor service during a tour, then they will probably assume they’ll get poor service as a renter, too. Go back to your school days and remember the golden rule: treat others how you want to be treated.
3. Give tours that leave a lasting impression
In-person tours are your chance to show off your property, and they can really make or break a lead. Whenever you host a tour, make sure you actually know your stuff, even small details you don’t think matter. Know how wide a king or queen bed is in relation to your bedrooms, the nearest grocery stores, average utility costs, etc. Basically, you need to be ready to answer questions without hesitation.
Also, try not to be too stiff and robotic. Actually, maybe avoid that altogether. Keep your tours conversational. Welcome someone as if they already live there; don’t make everything seem like a business transaction.
4. Invest in virtual tour options
We have officially entered a new era where not everyone wants to come for an in-person tour. That means everything you showcase online should really shine. If you haven’t considered virtual tours, you definitely should now!
A 3D virtual tour literally makes someone feel like they are walking inside your complex. Plus, people can guide themselves, which allows them to move at their own pace. From our years of experience, we’ve found that 3D tours not only boost the amount of leads you can get, it makes it much easier to gain new residents. Some may even apply for a lease online without ever visiting the office!
LeasingKC works with apartment complexes to create 3D tours to take their marketing efforts to the next level. Just reach out to one of our marketing specialists and we can help you get started.
5. Follow up with your leads
Your lead to lease conversion success depends on how well you follow up after tours, emails, online contact forms, etc. Do not forget to follow up. When you call, make sure you sound friendly like you actually want to talk to the person. Trust us, people can tell if your call sounds like a chore.
In addition, open the floor for more questions so you can further understand what that person wants. Plus, it can always help to add a personal touch. For example, if you spoke to someone about their dog during a tour, ask how their pup is doing. Basically you should treat them like family even before they sign a lease.
LeasingKC can increase your lead to lease conversion
If you’re in the Kansas City area, let LeasingKC be your bridge between you and your current and future residents. LeasingKC is a rental listing site curated by local experts to help people find Kansas City apartments, rental homes, condos, and lofts.
Along with operational help, we also provide a variety of cost-effective marketing plans that allow property managers and landlords to maximize their investments.
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