After years of a housing market bust and an eventual slow down, people are finally back on Main Street to look for living quarters. As such, many have considered starting their own property rental companies as an alternative form of investment against the traditional equity instruments. Jake Meador, a blogger and content curator, wrote in Rentping Media about simple yet comprehensive modern marketing tools that give new property ventures the needed exposure to attract tenants:

“First, be active on Craigslist.
… First, provide high-quality photos, not just lousy shots you took on your iPhone a couple hours ago. … Second, use HTML formatting to increase the size of the text in your call to action. This will make it stand out a bit more so prospects can find it quickly and easily.

Second, use Google AdWords.
… It doesn’t discriminate for or against newer communities. You can set up an ad in AdWords and have it showing up for Google’s users on the same day.

Third, if you haven’t chosen a name yet, think about online branding when doing so.
… do some research on search engines to see what comes up when you search for some of the prospective names you might use. And if you see some potential problems, it might be a good idea to choose a different name.”

The real property rental sector is painted in a good picture with liquidity, offering aspiring landlords lower cost for acquiring apartment complexes. The high demand then ensures that they can recover the amount they loaned, plus returns. The prevalence of value-for-money online solutions also serve as icing on top of the cake that attracts many to invest in real estate, as it gives confidence that new apartments in Kansas City will get the needed promotion and public exposure.

Online marketing is now a norm, such that various solutions like Craigslist, AdWords, and a beefed-up online brand, are now available to everyone, and are essential for business growth and sustainability. These marketing tools can be effective at property promotions, however, they can also become counterproductive if landowners do not fully understand how to best utilize these tools to their advantage. Property owners and managers can seek guidance from online rental marketing companies to set up and effectively roll out an Internet promotion activity that brings in actual results.

Only experienced businesses, such as LeasingKC, have comprehensive industry knowledge and understanding of the real property market that enables property owners to effectively market their new rental homes in Kansas City. These companies also make sure that landowners and property managers deliver their promises to potential tenants who are looking for quality home spaces.

(Source: 3 Apartment Marketing Tips for New Communities, Jake Meador, April 24, 2014)