Quick Tips on Apartment Branding for Kansas City Property Managers
As with any business, apartment branding is super important for your property and its growth. If you have a strong brand, you will be more likely to draw in more renters while building a unique name for yourself!
LeasingKC has helped property managers across the Kansas City area stand above the competition with great branding, marketing, and listing tools. Based on our years of success, here’s a quick apartment branding guide to get you started!
Read our in-depth branding guide for more information.
What is apartment branding?
First and foremost, let’s talk about what apartment branding entails. Basically, apartment branding is everything that defines who you are, what you look like, what you stand for, and other details that make you unique as an apartment complex. Prospective renters, whether they realize it or not, are often driven to a facility based on its brand. Why? Because branding is how people will perceive your company, and helps you become recognizable. We’re not going to lie—effective branding will take some time and a lot of hard work (but hard work pays off 💪).
Great branding always puts the target audience at the forefront. You never want to brand based on what you like or what you find appealing. Sorry to be honest here, but this isn’t about you. It’s about the people you want as renters. Instead, you should do your research on what your audience likes and dislikes. Figure out what kind of brands pull them in, and really cater your company to them.
How to implement apartment branding
Once you have a clear, strong brand, you’ll be able to spread that to different aspects of your company, such as internal communications, external marketing, employee recruitment, events—truly the sky’s the limit.
This is your chance to get creative, and you should sit down with your team to figure out the best ways to implement your branding to your specific audience. Some of our favorites include:
Merch & Apparel: Merch and apparel is a great way to show off your company and what people can expect. This will probably require a strong logo (or even slogan), so if you don’t have one, we recommend starting there!
Learn more about important brand elements you shouldn’t ignore.
Once you have that, you can add your logo to t-shirts, coffee mugs, hats, coasters, pens—the list can go on! Plus, you can even give out free merch to renters and prospective renters. So when they go out wearing one of your t-shirts, it’s a great way to spread the word without you actually doing anything.
Online marketing: Your digital presence is super important. In this day and age when people are constantly on their phones and social media, your brand should be there too! Adding your logo and colors to your posts not only helps you look more professional, it gives you an outlet to become more recognizable.
Physical branding: While we highly recommend being online, it doesn’t mean you should neglect tried-and-true old school branding. Things like handouts, banners, and yard signs can make sure you’re out in the real world, too! You’d be surprised how many people may drop in just by seeing a banner while driving.
Get help with apartment branding from LeasingKC
If you’re in the Kansas City area, let LeasingKC be your bridge between you and your current and future residents. LeasingKC is a rental listing site curated by local experts to help people find Kansas City apartments, rental homes, condos, and lofts.
Along with operational help, we also provide a variety of cost-effective marketing plans that allow property managers and landlords to maximize their investments.
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