Types of Brand Elements You Need For a Successful Rental Property

May 30, 2021 LeasingKC

Types of Brand Elements You Need For a Successful Rental Property

types of brand elements


With so many apartments, condos, duplexes, and other rental properties available in the Kansas City metro, you need to stand out to maintain success. If you fall by the wayside, renters are more likely to turn somewhere else simply because they don’t recognize who you are. But guess what? Understanding types of brand elements can help you!

Our branding experts at LeasingKC want you to become as successful as possible. Therefore, we provide expert tips and strategies to help you grow! 


Having a quick yet catchy slogan or tagline can make it that much easier for you to build a noticeable brand. Slogans stick with people and can instantly make them think of you if you do it correctly. For example, consider the following mottos:

“I’m lovin’ it”

“Just do it”

“Melts in your mouth, not your hands”

“The quicker picker upper”

“Betcha can’t eat just one”

Odds are, you can attach those slogans with the company without us even listing them. This may take some time, but finding the right slogan can really help your apartment marketing efforts in the long run!

Brand Appearance 

The look of your brand includes design aspects such as typography, colors, and logos. Any good brand knows that in order to become recognizable, people have to begin associating a distinct look to your company. That’s no different for property management companies. The idea is that when people see something they’ll automatically go “oh, that’s X apartments.”

Now we can’t tell you which design choices you should choose—let your audience do that. Are they attracted more to dark colors or bright colors? Are they a young, fun crowd and like cool fonts or are they more professional and would rather have something straightforward or contemporary? 

At the end of the day, you want your brand to look unique, but not to the point where it’s outlandish. You’d be surprised at some of the crazy things we’ve seen 👀

Brand Voice & Tone

Your company’s voice is just as important as other types of brand elements. First, there are technical aspects of voice such as stylistic guides (i.e. AP Style vs. Chicago). Your company can have its own guide for any specifics those books don’t cover. For instance, many property managers opt to say “renter” instead of “tenant.” Whichever you choose, having a brand voice guide in place for your staff to follow will help bring uniformity to all of your content. In turn, that helps you look more professional. 

Second, voice is about how you converse with your audience. Some property management companies will choose to sound more professional, while others would rather sound like the friend next door. 

That said, don’t just throw out a voice and hope it works. Really understand what resonates with your audience. If you’re targeting retired seniors, you’re not going to sound the same as a company that targets young professionals.

Brand Story

It’s one thing to have a brand; it’s another thing to have a brand that actually connects with your audience. The biggest way to do that? Tell your story.

Really think about why what you do is important to you. What keeps you pushing? What motivates you? What are your company’s values? All of those answers can help you outline a genuine story. Trust us, people can see straight through the phony when shopping property management companies, so we don’t recommend making anything up in the process.

Learn more about types of brand elements with LeasingKC

If you’re in the Kansas City area, let LeasingKC be your bridge between you and your current and future residents. LeasingKC is a rental listing site curated by local experts to help people find Kansas City apartments, rental homes, condos, and lofts. 

Along with operational help, we also provide a variety of cost-effective marketing plans that allow property managers and landlords to maximize their investments. 

Contact Us

Stay up to date.

Whether you’re new in town or a native Kansas Citian, there’s something new to discover about KC every day. Join over 34,000 subscribers to LeasingKC Newsletters for more tidbits, city guides, apartment marketing tips, and more.