How Do You Write an Apartment Listing? Kansas City Marketing Experts Explain.
People say “a picture is worth a thousand words,” but our team at LeasingKC would argue that words can be just as effective as pictures, especially if you want to draw in renters. While you should 100% ensure your listings have great photos and videos, you equally want your descriptions to leave an impression.
So how do you write an apartment listing?
It’s all about SEO and engaging prospective renters.
For online content, never ignore search engine optimization (SEO)
SEO-optimized copy ensures that people can find your listing through web searches. If you don’t optimize your content, your Kansas City apartment listing is going to be lost in the sea of search result pages. Trust us, you don’t want to end up on page 8,506. Literally no one will find it.
Here’s what we mean: figure out keyphrases your audience commonly searches for (you will probably need software or professionals to help you), then utilize those phrases into your content. Don’t just randomly throw the words in; make sure it makes sense to use them. Your readers will know if things sound weird and robotic.
Write engaging content that goes beyond simple bullets
We hate to say it, but listing out your amenities in bullets then calling it a day won’t be enough. Well, unless you have a giant water park or something cool like that. Most property managers depend on engaging writing to draw renters in.
If you think about it, most complexes within the same price range and area will offer the same amenities. That’s some pretty steep competition if you ask us. One of the best ways to separate yourself is through your writing marketing strategies.
You don’t just want to say you have the best one-bedroom apartments; say why you have the best one-bedroom apartments in Kansas City (Show, don’t tell; it’s every writer’s secret). Entice them, seduce them, make them come back for more (but in a non-creepy way…they aren’t your Valentine’s date).
With LeasingKC, our banner feature allows you to display even more great content about your apartments. Banners display in the search and on your listing page and showcase your specials, amenities, and whatever else you want to highlight.
How do you write an apartment listing? LeasingKC has all the tools you need.
If you’re in the Kansas City area, let LeasingKC be your bridge between you and your current and future residents. LeasingKC is a rental listing site curated by local experts to help people find Kansas City apartments, rental homes, condos, and lofts.
Along with operational help, we also provide a variety of cost-effective marketing plans that allow property managers and landlords to maximize their investments.
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